Manifesto + Masthead

Since 2003 our original content has informed and inspired the creative community that’s designing the future

COOL HUNTING^® is an award-winning independent publication that uncovers the latest intersections of design, culture and technology. We are a team of writers and editors whose curiosity fuels an ongoing quest for the discovery of true inspiration. We leverage our access, insights and knowledge not only to find this, but also to share it with you.

Josh and Evan share their origin story and how COOL HUNTING came to life in their Clever interview with Amy Devers, November 2023

Josh and Evan talk to AJ Paron about COOL HUNTING and recent projects. October 2023

We believe:

in quality over quantity
in showing, not telling
in being trusted, yet unpredictable
there are no new ideas, just great executions
we can be an authority, but still remain curious
we know a lot, but it’s a-ok to say “I don’t know”
creativity and innovation most often exist at both the high end and the low end
there’s enough negativity on the internet, so if we don’t like something we simply don’t write about it
coolness comes in three forms: surprising, sustainable and superficial; we only care about two of those
“cool” is subjective
if we are paid for presenting content on behalf of a partner that we not only try it out first, but we ALWAYS label it as sponsored. If you don’t see that label it’s editorial

We are:

Josh Rubin, Founder, Editor + Executive Creative Director
Evan Orensten, Founder + Executive Editor
David Graver, Editor at Large
Katie Olsen, Editor at Large
Paolo Ferrarini, European Editor
Julie Wolfson, Contributing Editor