Meet the South Asian entrepreneurs taking London by storm

“South Asians have been involved in fashion, beauty and food in the UK for centuries,” Jasvir Singh, co-founder of South Asian Heritage Month, tells us as we sit down towards the beginning of South Asian Heritage Month. “Shampooing was introduced to Britain in the 1810s by Dean Mohamed Sake, a South Asian entrepreneur who also opened the first Indian restaurant in Europe during Regency London.”

Two centuries on, the South Asian community in Britain has followed in Sake's footsteps, bringing innovations in beauty, fashion and hospitality to the UK. “[Sake's] legacy can be seen in the work done by modern South Asian entrepreneurs who are carving out their own interpretations of South Asian-ness within their respective fields today,” Singh continues. “More needs to be done to ensure that they are given the profile they deserve. That's where South Asian Heritage Month has an important role to play – in providing that spotlight.”

For the uninitiated, South Asian Heritage Month is a period during July and August each year dedicated to celebrating and recognising the rich cultural heritage, history and contributions of South Asian communities, typically including countries like India, Pakistan, Nepal, Sri Lanka and Bangladesh. After all, not only has the South Asian community enriched British culture through cuisine, music, beauty, fashion and festivals, but they have also made a significant impact on British politics and public life. For South Asian Heritage Month, we’re telling the stories of nine entrepreneurs you should know about.

The hospitality CEO

Sharan Pasricha MBE

Sharan Pasricha MBE is an Indian-born entrepreneur based in London. He founded the hospitality powerhouse Ennismore in 2011 and soon after acquired The Hoxton, which has since expanded globally into cities like New York, Amsterdam, Rome and beyond. In 2015, Pasricha acquired Gleneagles, and under his ownership, the hotel has undergone over 12 major renovations that have resulted in a number of awards, including on Condé Nast Traveller's 2024 Gold List, our edit of the world's most spoiling hotels, and the expansion into Edinburgh with Gleneagles Townhouse.

Sharan explains: “I knew I wanted to be an entrepreneur in first grade when I started selling my packed lunches in school to fuel my love for comic books! The hustle came tumbling down during a parent-teacher meeting when some of the students complained to my mum that the price of sandwiches had increased too much.”

The foodie

Asma Khan

Asma Khan is one of the country's brightest culinary stars. An award-winning chef, best-selling cookbook author and the owner of London’s famed restaurant Darjeeling Express, Asma is the first British chef to be profiled in Netflix’s Emmy-nominated Chef’s Table. She has become one of the UK’s most prominent female chefs. Best known for her all-female kitchen team and her commitment to social change, Asma is an unstoppable force in the hospitality industry and beyond. Her staple Calcutta biryani is a must-try.

The eco-focussed founder

Eshita Kabra-Davies

ByRotation, the UK's most successful circular fashion platform, was founded by Eshita Kabra-Davies in October 2019. Kabra-Davies explains, “I founded By Rotation after travelling to my birthplace in Rajasthan, India and witnessing first-hand the effects of the very wasteful and polluting fashion industry. I am so proud of my Indian heritage and am honoured to be able to represent fellow South Asians who are creating global solutions from people of all walks of life.” On ByRotation, users can rent and lend high-end clothing and accessories through an app to encourage sharing and reduce the need for fast fashion purchases.

The street style pioneers

Parv and Rav Matharu

On London’s historic Saville Row, known for British craftsmanship and heritage, stands Clothsurgeon, a bespoke streetwear brand that brings together the two worlds of street culture and tailored craftsmanship. The brand allows the customer to create whatever they wish, all starting with an initial idea and sketch, guided by designer and founder Rav Matharu. He explains, “After playing professional football for Leeds United, I turned to fashion, driven by my passion for streetwear. My journey began at Leeds College of Art and Design, and soon after, my wife Parv and I launched Clothsurgeon. Our vision was to create contemporary menswear with meticulous craftsmanship, harmonising streetwear and British tailoring. We offer a bespoke service, allowing clients to elevate and enhance their personal style, establishing a contemporary, luxurious, tailored aesthetic in menswear.”

The restaurateur

Samyukta Nair

Culinary entrepreneur Samyukta Nair comes from a family business with deep roots in the hospitality industry. She co-founded the prestigious Jamavar restaurant on Mount Street in London, which has a Michelin star, as well as other foodie stalwarts such as Bombay Bustle and Koyn. Samyukta explains. “Our concepts at LSL Capital stem from experiences shared with my family and memories made around the dining table. It’s been a privilege to build our portfolio of brands, namely Jamavar, Bombay Bustle, MiMi Mei Fair, KOYN and Socca and hone a unique point of view that enables us to create bespoke culinary experiences in a dynamic destination like London amidst some of the best in the world.”

The artist

Sara Shakeel

‘Artrepreeneur’ and award-winning artist Sara Shakeel can turn anything and everything into sheer magic using crystals to create sparkling digital and physical artworks. Since 2016, Shakeel's work has been a testament to her passion for blending art with emotional storytelling. She started by transforming everyday objects and photographs into mesmerising pieces adorned with glass crystals, each one reflecting her unique vision. Her journey is a brilliant example of how imagination and perseverance can turn simple ideas into extraordinary art. She has not only cultivated a globally recognisable aesthetic but has an impressive following among celebrities and a staggering audience of over a million followers on Instagram.

“My South Asian heritage is a profound source of inspiration and pride", Sara explains. "Not many know this, but the use of beads, crystals, and all things shimmery is a core ingredient of South Asian artistry. From the dazzling embroidery on traditional garments to the ornate decorations in our homes, the glittering elements reflect our culture's love for beauty and detail. In my art, crystals are not just a medium but a vital connection to my roots. Each piece I create is adorned with these sparkling gems, mirroring the intricate craftsmanship and vibrant aesthetics that have been passed down through generations. The crystals breathe life into my work, creating a shimmering mosaic of my identity and a radiant testament to the rich cultural tapestry of South Asia.”

The couture CEO

Mohsin Navid Ranjha

Celebrated Pakistani designer Mohsin Navid Ranjha recently launched the first London-based studio of his couture brand just off Regent Street, marking a significant debut on the global South Asian fashion scene. His bridal wear is known for his excellence in traditional craftsmanship and rich detail in colour and drapes. “I was a medical student with a deep passion for the arts, dreaming of becoming a painter. Fate had other plans, and I found myself immersed in the world of fashion and textiles – a path I now cherish as the best decision I ever made,” he tells us. “With my brother, Abubakar Naveed Ranjha, we started in our hometown, Gujranwala, styling Pakistani. It led to a pivotal moment when we dressed Bollywood actor Ranvir Singh for a magazine cover. This opened many doors, and the recognition continued to grow. Since then, we've had the joy of dressing many young stars from all over the world. Our recent venture in London has been a mix of emotions. The overwhelming love and acceptance we've received have been incredibly humbling. It's more than just fashion; it's about sharing Pakistan's rich heritage with the world. We've always believed in using our platform to bridge cultural divides and celebrate our shared South Asian roots.”

The fashion designer

Anita Dongre

Anita Dongre is a prominent Indian fashion designer known for her versatile and sustainable approach to fashion. In 1995, Dongre launched her first brand, House of Anita Dongre, with a mission to bring contemporary fashion to the modern Indian woman. She employs a staggering 2,800 individuals and hundreds of independent artisans to create handcrafted textiles and intricate embroidery, highlighting the beauty of Indian craftsmanship. Loved and worn by many stars, including Kate Middleton, Beyonce, Priyanka Chopra and many other Bollywood actresses, you can purchase her collection from Selfridges London and Harrods Knightsbridge.

The beauty guru

Dimple Amani

Dimple Amani is recognised for her ayurvedic-inspired signature treatments, including the lymphatic drainage facial. Having launched her beauty career at 18, Dimple spent 16 years travelling the world to unlock the secrets of overall wellness from some of the most esteemed Ayurvedic gurus and experts from around the globe. Her methods are centred on ancient Ayurvedic principles and uniquely integrate Brazilian lymphatic drainage, Finnish infrared therapies, and ancient East-Asian Guasha techniques. Her distinct Ayurvedic skincare line and research-driven wellness products, such as her renowned Miracle Tea, leave you feeling rejuvenated. You can visit her salon in Selfridges and Harrods. Amani says, “Being South Asian means embracing a rich tapestry of culture and tradition, inspiring me to celebrate beauty in every shade and story.”

The beautician

Aarti Pal

Aarti’s talent has been recognised with awards including Make-Up Artist of the Year UK and Highly Commended Make-Up Artist of the Year UK, cementing her exceptional reputation. Aarti’s genuine enthusiasm for beauty and well-being draws her to stay in tune with the latest trends and products. She also demonstrates her innovative versatility when adapting her skills and requirements in various settings – whether that is for a bride on her wedding day, a celebrity client, or a model on the runway. “Starting Aarti P was a special step I took in empowering women, especially from the South Asian Beauty community, rooted in a deeply personal desire to celebrate and enhance the rich, diverse beauty of South Asian culture. Inspired by the vibrant traditions and unique features that define our community, I aimed to create a space where every individual feels seen and beautiful in their own skin. My goal has always been to blend traditional techniques with modern trends, ensuring that each person can express their identity with pride and confidence.”